Workshops

The WJSchroer Co. provides informative, entertaining and highly engaging workshops on a var
iety of topics. Our workshops are designed to engage participants with hands-on exercises, visual displays of key learning points, case studies that bring abstract principles to life and are conducted in an entertaining and compelling fashion.

Workshop success is defined by content, presentation and participation. We excel in all three. As a “Marketer of the Year” and expert in Social Marketing, Bill Schroer is grounded in all aspects of marketing, communications strategy, positioning, customer service, strategic planning, relating business needs to customer satisfaction. He has a history of bringing to life the spectrum of issues facing non-profits and organizations faced with changing environments and human behavior everywhere.

Presented below are a list of our most popular workshops. We also custom design and build workshops to order based on client specifications and training needs. Contact us if you have a need for a workshop not listed here.

Available Workshops


Title: Customer Service or Customer Servant
Date: Thursday, August 7th
Description:

Bill Schroer takes long held myths about customer service and turns them on their head, challenging conventional wisdom and demonstrating how the “Customer is King” philosophy actually hurts the library’s ability to deliver excellent customer service. Bill goes on to show how not only staff may be retrained to think about the expectations they will commit to deliver but customers as well need training in what expectations they may legitimately expect.

Title: Branding
Length: 4 hours
Description:

An asset often overlooked in the development of customer loyalty for libraries is the “brand”. This workshop will discuss the value of the library “brand”, its use in reinforcing customer loyalty and support, the laws of branding and how to brand your library. Further, how branding builds image, expectations and leveraging the goodwill toward your library residing in your community

Title: Business Plans
Length: 4 hours
Description:

Not just the “what” but the “how” and “why” elements of business plans are reviewed and practiced through exercises. Demonstrates the importance and application of how well done business plans drive the organization toward higher effectiveness and efficiency.

Title: Carver Model of Non-Profit Board Governance
Length: 4 hours
Description:

A thorough review of current non-profit governance, issues and challenges. A description of the Carver model, how it is different and more effective and why it is the single most successful model of governance for non-profits in use today.

Title: Change
Length: 4 hours
Description:

“When people talk about change, what they want are different outcomes without behaving differently”. Rules for change to genuinely work, an understanding of the obstacles to effective change and managing change to minimize the potential for failure.

Title: Communication Theory
Length: 2 – 4 hours
Description:

A discussion of the most widely-used model of communications theory (Berlo) with practical application emphasized at the front lines level and throughout.

Title: The Extended Library: Successfully Using Consultants
Length: 6 – 8 hours
Description:

Definitions of, when to use/not use, chemistry of the relationship, difference between consultants and employees, how to establish standards for performance, how to manage for success.

Title: Creative Thinking
Length: 2 – 4 hours
Description:

A fascinating discussion regarding why we are accultured to not think creatively and tools we can use to get past those obstacles and be as creative as the most artistic in our society

Title: Ethics
Length: 4 hours
Description:

Foundation of ethics, different philosophies of ethics, application in today’s environment. Development of an ethical management style and culture.

Title: Facilitation Training
Length: 4 hours
Description:

Definition of facilitation, exercises, examples, techniques and tips to provide an unbiased guiding force to groups that yields effective ownership to the group while maintaining efficient use of time.

Title: Generation X
Length: 4 hours
Description:

An in-depth look at understanding the generation following the Boomers. How they are different and why they are so different attitudinally and how it effects your handling of these customers.

Title: Market Research
Length: 4 -8 hours
Description:

A comprehensive and application oriented in-depth look at market research as a management tool, how it is used, when to use it, and incorporation of the research plan into the overall strategic plan. Samples, exercises, discussion of specific protocols and their use and appropriateness/cost effectiveness.

Title: Marketing
Length: 4 – 8 hours
Description:

An engaging and understandable look at this most misunderstood discipline. A review of the 4 Ps and how marketing is used to make your organization successful, incorporating the support elements of the business into a coherent approach to market.

Title: Media Planning and Buying
Length: 4 hours
Description:

A discussion involving how media is used to build the brand and why non-profits should use paid media. Also, a review the media, use and appropriate selection. Includes an in-depth look at the media plan, how to write and estimate costs. negotiation techniques with media buyers, use of formulae and ratings to derive target or household “points”, etc.

Title: Mileages/Levies Bond Issues
Length: 4 – 6 hours
Description:

A full review with case studies of the elements of successful millage campaigns, obstacles, the use of research and identification of hot button issues, building coalitions, responding to opposition and building momentum toward election day.

Title: Passing the Makeup Millage
Length: 4 – 8 hours
Description:

Similar to Millages/Levies/Bond Issues, this seminar highlights the key elements needed in the effort to pass an incremental bond to replace revenues lost due to declining property values in a recessionary environment.

Title: Go FISH! The Importance of Fun, the Power of Culture in the Workplace
Length: 4-8 hours (full day version includes exercises for implementation of philosophy and the construction of the culture needed in support)
Description:

Highly motivational film along with a discussion about the elements of culture that make organizations both successful and fun places to work at.

Title: Negotiation Training
Length: 4 – 8 hours
Description:

The win-win model of negotiating also known as the Harvard Project model. Widely used and recommended as the most valuable long term approach to negotiating with others with whom you will continue to have a valuable relationship.

Title: Positioning
Length: 4 hours
Description:

The concept of “position” has to do with the place in the mind of the customer occupied by your brand. Multiple case studies to demonstrate how positioning successfully segments and captures the segment of the market most desired. How to establish, maintain and defend a position for greater awareness, brand loyalty and market share.

Title: The Problem Customer
Length: 4 – 8 hours
Description:

There are customers who have “been through hell” and the customer “from hell”. This seminar helps prevent the former from turning into the latter. There are some customers that normal customer service techniques have no effect on. We discuss the four basic typologies of the Problem Customer, how to recognize them, how to most effectively respond and a review of policies and procedures to minimize the potential for Problem Customers and prevention of that behavior in the first place.

Title: Marketing the Library
Length: 4 – 8 hours
Description:

A review of the application of marketing techniques to Library environments, enabling Libraries to be more effective with their message, building brand loyalty, encouraging trial and reinforcing usage, program attendance and celebrating the link between the community and the library.

Title: Staff Evaluations
Length: 4 – 8 hours
Description:

The discipline of personnel evaluations including a review of 360 degree reviews, MBOs, incorporation of Library goals into the job description and review process, discussion of establishment of objective standards for performance measurement, etc.

Title: Strategic Planning
Length: 4 hours
Description:

A review with examples and case studies of the value, process and “how to” of strategic planning. Key rationale behind adopting a planning process, the downside of not planning and overcoming obstacles to finding the time to “create the future”.

Title: Strategy
Length: 4 hours
Description:

The use of strategy as a macro business tool to address challenges, allocate resources most effectively and crystallize a single minded direction that can galvanize staff and clarify the image provides a new way for directors to prioritize, consider the environment around them and proactively address their surroundings.

 

Title: W.C. Handy Learning Principles
Length: 4 hours
Description:

Synopsis of the modern philosopher’s view of Learning Theory along with examples, techniques and applications for contemporary management

Title: Work Teams
Length: 4 hours
Description:

An in-depth and comprehensive review of the phenomenon of self-directed work teams. Includes what benefit is provided, the sliding scale that make up the difference between work groups and teams. Time and effort necessary to build teams and why they may be seen as a critical management technique for the 21st century.

Title: Zero-Based Budgeting
Length: 8 hours
Description

Utilized widely during the recession of the late ‘70s, ZBB is a management tool that still has critical value. This seminar shows how to implement this process, involving staff at all levels with a goal toward identifying and driving out unnecessary cost, eliminating process and work for which there is no value and insuring organizations are intentionally doing what they want to do

Call us for more information or to discuss how we can make your next retreat or seminar more exciting, content rich and tailored to meet your needs!